Where fashion meets architecture in the eternal city.

Everyone knows that Rome is famous for its Colosseo or Coliseum.
But few know that Rome also has a square coliseum, or Colosseo Quadrato, officially known as the Palazzo della Civiltà Italiana.
It is located in the EUR district south of the historic center.
A futuristic version of the ancient Colosseum Amphiteatro Flavio, this structure built under Mussolini in 1940-1943 is today the headquarters of the fashion house Fendi, the Roman name in alta moda.
If you are looking for a modern twist where architecture, art, fashion and design come together in a very unique visual display, then EUR and the Square Colosseum is the contemporary museum for you in Rome.
Currently, Fendi is hosting a special exhibit where you can step inside cinema and experience the iconic fashion and accessories of famous Fendi designers as they were featured in iconic movies like I am Love, Cat Woman, The Devil Wears Prada, Basic Instinct, and The Royal Tenenbaums, just to name a few.
Fendi Studios creates several interactive sets where you become the protagonist, allowing you to be transported to several fantastical fashion stages where you become an actor on the scenes.
All along the way, Fendi personnel is there to direct you and provide insightful artistic explanations and Fendi cinematic context.
You can also sign up for private screenings of movies in a very elegant theater.
As you go up the stairs that lead to this white symmetrical architectural icon unique in all the world, you have to admit to feeling as if you are stepping into a dream set all your own.
Join Glocalize Yourself insiders on their signature exploration walking tour of EUR and don’t miss the Fendi Studios exhibit.


Directions contained in the article.


From 2017 October 27th to 2018 July 8th - Every day from 10:00 am to 8:00 pm